Viacom Confronts Bundle Conundrum.

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    • Subject Terms:
      VIACOM Inc. (2006- )
    • Abstract:
      The article reports on the move of the television company Viacom Inc. to break its huge programming bundle in the U.S. It states that the company will focus on the so-called Flagship Six of BET, Comedy Central, MTV, and Nickelodeon and Paramount. However, it remind the need for the company to navigate a fine line between legacy pay TV providers and emerging virtual multi-channel video programming distributors (vMVPDs).