A STUDY ON THE SHOPPING PATTERN OF TOURISTS' TO THE DUBAI SHOPPING FESTIVAL.

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  • Additional Information
    • Subject Terms:
      DUBAI (United Arab Emirates)
    • Abstract:
      Shopping is an important tourist activity. This study compares tourists from 23 nationalities on their product purchase pattern during a shopping festival. Data was collected from 604 tourists during the Dubai Shopping Festival, 2013. The findings offer insights to the retailers on the products purchased by the tourists during the festival. [ABSTRACT FROM AUTHOR]
    • Abstract:
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