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News Media Depictions of Obama Influence Automatic Attitudes: Implications for the Obama Effect.
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- Author(s): March, David S.; Kendrick, Richard V.; Fritzlen, Katherine A.; Olson, Michael A.
- Source:
Social Cognition; Dec2016, Vol. 34 Issue 6, p504-522, 19p- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract: Positive media depictions of Obama likely contribute to the so-called 'Obama effect.' However, like any attitude-object, effects of those depictions can depend on contextually positive or negative portrayals. We hypothesized that politically conservative news web sites (e.g., ) visually depict Obama more negatively than moderate sites (e.g., ), and that incidental exposure to such dissimilar depictions can differentially impact perceivers' attitudes toward Obama, particularly when pre-existing attitudes are weak. In Study 1 ( n = 111), images of Obama from were rated more negatively than images of him from . In Study 2 ( n = 215), participants with weaker attitudes exposed to images (versus all other images) evinced the most negative SC-IAT bias toward Obama. Thus, incidental exposure to valenced media portrayals can impact attitudes toward public figures. Implications for the Obama effect are discussed. [ABSTRACT FROM AUTHOR]
- Abstract: Copyright of Social Cognition is the property of Guilford Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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