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WHY P&G’S GROWTH IS SUDDENLY PICKING UP.
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- Author(s): Neff, Jack
- Source:
Advertising Age. 10/31/2016, Vol. 87 Issue 21, p0004-0004. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article focuses on the sudden 3% organic sales and volume growth of household and personal-care marketer Procter & Gamble (P&G) for the third quarter of 2016. It mentions the contribution of electronic commerce (e-commerce) to the sales growth, top-line reports on the weaker sales growth of rival companies and the aggressive pricing and promotion from the company.
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