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  • Additional Information
    • Subject Terms:
      TBWA/CHIAT/DAY Inc. ; GOODBY Silverstein & Partners Inc. 130171002 ; MCKINNEY & Silver LLC
    • Subject Terms:
      GRAF, Gerry
    • Abstract:
      As its forth executive creative director in six years, Gerry Graf is advertising agency TBWA\Chiat\Day's latest hope in New York. Graf, a one-time stockbroker who worked on E Trade's award-winning ads during a three-year tenure at Goodby, Silverstein & Partners, is optimistic about the contest, which will pit him against his former BBDO colleagues, as well as advertising agencies Arnold and McKinney + Silver. Graf's hire is TBWA's latest attempt to bolster a shop long hampered by creative and account-management turnover and a sense of living in the shadow of the California offices, in Playa del Rey and San Francisco.