Stepping Out of YouTube’s Shadow.

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  • Additional Information
    • Subject Terms:
      VEVO LLC
    • Subject Terms:
      HUGGERS, Erik
    • Abstract:
      The article examines the video streaming service Vevo. Particular focus is given to how it compares to its competitor, YouTube. Additional topics discussed include the company's goal to be a premiere host of music videos, the company's CEO (Chief Executive Officer) Erik Huggers, and how Vevo is partially owned by Universal Music Group and Sony Music Entertainment