Why Would a Bank… You’ve Never Heard of… Buy Stadium-Naming Rights From a Soccer Team… You’ve Never Heard of… For $100 Million?

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  • Additional Information
    • Subject Terms:
      BANC of California Inc. FPTB
    • Subject Terms:
      SUGARMAN, Steven
    • Abstract:
      The article profiles the U.S. bank banc of California, led by Chief Executive Officer (CEO) Steven Sugarman, and examines its decision to purchase the naming rights to a soccer stadium for the Los Angeles Football Club team. After covering investors in the bank, the article looks at several deals involving Sugarman's family and associates