William Hill revises online gambler profiling.

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  • Source:
    Precision Marketing. 11/21/2003, Vol. 16 Issue 6, p3-3. 1/5p. 1 Color Photograph.
  • Additional Information
    • Subject Terms:
      WILLIAM Hill PLC; CUSTOMER loyalty programs; RED Eye International Ltd.
    • Abstract:
      Reports that Great Britain-based gambling company William Hill is creating customer profiles through its online portal to better understand its audience and promote loyalty. Different ways to track consumers after losing faith in tagging systems; Appointment of electronic customer relationship management agency RedEye to handle the initiative.