Who Buys Children's Books?

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  • Additional Information
    • Subject Terms:
      Children's books; Marketing research; Book editors; Librarians; Book selection; Editorials
    • Abstract:
      Focuses on the book selling business and how publishers distribute books to wholesalers without knowing where they will be resold. View that this sales information could make a difference to school and library marketing directors; Opinion that lack of sales research indicates an apathetic attitude; How children's book editors control writers and illustrators; Role of librarians in choosing the best books.