The McMansion Next Door.

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    • Abstract:
      Focuses on the idea that houses are themed rather than designed. Why modernism and mass production of houses did not become an established industry; Mention of modernist housing designers and architects, including the visionary developer Joseph Eichler; The market for neotraditional houses; Discussion of the housing industry which produces the McMansion; Idea that the real estate and financial businesses base value on size instead of quality; Argument of Sarah Susanka in her book, "The Not So Big House"; Outlook for prefabricated and modular housing.