The World.

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  • Additional Information
    • Subject Terms:
      ADVERTISING; COCA-Cola Co.; BETC Euro RSCG (Company); BLAINE, David, 1973-; PROCTER & Gamble Co.; UNILEVER de Argentina SA
    • Abstract:
      The article reports on news briefs regarding advertising in various parts of the world. Coca-Cola Co. has transferred its $37 million Coke Classic account in France from McCann-Erickson Worldwide to BETC Euro RSCG. Magician David Blaine's stunt of being suspended in a box for 44 days without food is attracting marketers such as Procter and Gamble Co. which sees it as an opportunity to promote its household cleaner, Flash, which may be used by Blaine's girlfriend to clean the filth hurled at the box by some bystanders. Unilever de Argentina has collaborated with a production company to develop a TV reality show to promote Lux soap.