NIELSEN UNDER SIEGE.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      ACNIELSEN Corp. ; NIELSEN Media Research Inc.
    • Abstract:
      The article focuses on threats to the top position of the media and marketing research company, A.C. Nielsen Co. in the marketing industry in the United States. Market threats from competitors and clients are likely to influence the operations of the company's Nielsen Media Research Unit which finds itself caught in between the Big Three TV networks on one side and advertisers and advertising agencies on the other. The package-goods sales monitoring service has been experiencing difficulties from competitors' innovations and price cutting trends that hurt their profits.