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A GOOD CLEAN FIGHT. (cover story)
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- Author(s): Thomas, Daniel
- Source:
Marketing Week. 7/3/2003, Vol. 26 Issue 27, p20. 4p.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
Analyzes the plan of Procter & Gamble Co. (P&G), maker of the laundry detergent Ariel, to usurp the status of Unilever PLC's Persil as the best-selling washing detergent in Great Britain. Competition between P&G which has completed its restructuring and Unilever which is struggling with low sales growth; Sales prospects for other detergent brands by Unilever and P&G; Marketing plans; Factors for success in the British detergents market.
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