Anatomy of a marketing campaign. (cover story)

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    • Subject Terms:
      NORTH Carolina; CUMBERLAND County (N.C.); UNITED States
    • Abstract:
      Discusses the marketing campaign for the NC LIVE service that was done at the Cumberland County Public Library and Information Center (CCPL&IC). What NC LIVE is and why it was marketed; Information being the key; CD-ROM, NC LIVE and the World Wide Web; The importance of follow-up.