He's fired. Who's next?

DISMISSAL of employees; EMPLOYEES -- Conduct of life; SOCIAL media; SIMOES, Shawn; EMPLOYEE branding (Marketing); DAMAGE control (Public relations)

The article looks at employers firing or otherwise sanctioning employees for their conduct in their personal life, focusing on cases in which social media has played a role. It describes cases including that of Shawn Simoes, fired by utility company Hydro One after a video clip of him making offensive, sexually-harassing comments to a female reporter was posted on the video-sharing website Youtube. Topics include employees as brand ambassadors and corporate damage control.