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Hummer campaign effectively reaches target audience: jerks.
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- Author(s): Garfield, Bob
- Source:
Advertising Age. 7/7/2003, Vol. 74 Issue 27, p25-25. 3/5p. 5 Color Photographs.
- Additional Information
- Subject Terms:
- Abstract:
The article highlights the advertising campaign for General Motors Corp.'s Hummer vehicle developed by Modernista! According to the author, Modernista has taken the reality of vulgar, conspicuous consumption and spin it into some more admirable trait in devising the campaign for H2. The spot for H2 features The Who's song, "Happy Jack."
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