ATTRIBUTION OF FREEDOM IN A PERSUASIVE COMMUNICATION SITUATION.

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    • Subject Terms:
      LIBERTY; ATTRIBUTION (Social psychology); LEGAL compliance; COMMUNICATION; PSYCHOLOGICAL research; PSYCHOLOGY
    • Abstract:
      An experiment was conducted to investigate variables which affect a communicator's attribution of freedom to a communicatee. A communicator delivered a communication to a communicatee who reacted either favorably or unfavorably. Further, the communicator expected to have to deliver a subsequent communication either to the same communicatee or to a different communicatee. As predicted, greater freedom was attributed to the communicatee (1) when the reaction to the communication was favorable than when it was unfavorable, and (2) when a subsequent communication was to be directed toward the same communicatee than when it was to be directed toward a different communicatee. These findings were discussed in terms of a person's need for compliance and the role of the attribution of freedom in serving this need. Evidence was also provided about the relationship between the attribution of freedom and liking. [ABSTRACT FROM AUTHOR]
    • Abstract:
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