GapQuest.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Author(s): Sacks, Danielle
  • Source:
    Fast Company. Apr2015, Issue 194, p90-105. 8p.
  • Additional Information
    • Subject Terms:
      CLOTHING industry; GAP Inc.; PECK, Art, 1957-; BANANA Republic LLC; ELECTRONIC commerce; ECONOMICS
    • Abstract:
      The article discusses the efforts of multinational clothing and accessories retailer Gap Inc. to bring the brand out of stagnation through the expertise of its Chief Executive Officer (CEO) Art Peck. Topics include charts presenting the sales performance of gap, the performance of other clothing brands that Gap owns like Old Navy and Banana Republic and Gap's success and sales growth in the digital e-commerce business.