Sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación smart tv-smartphone.

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  • Additional Information
    • Alternate Title:
      Recommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme.
    • Subject Terms:
      DIGITAL signage; DIGITAL media; INFORMATION display systems; RECOMMENDER systems; ADVERTISING; AGGREGATION (Statistics); SMART television devices
    • Abstract:
      La publicidad en entornos de Digital Signage demanda el enriquecimiento de la aproximación clásica de recomendación orientada a individuos, a través de la entrega de anuncios para un grupo de personas que observa una pantalla pública. Aunque la precisión que se pueda lograr en las recomendaciones es importante, lo es aún más el grado de novedad que puedan percibir los usuarios. Este balance puede obtenerse no solo a través de la mejora de los algoritmos de recomendación, sino también a través de un adecuado esquema de cooperación multi-pantalla. En este sentido, el presente artículo propone una aproximación para la construcción de un sistema de recomendaciones para entornos de Digital Signage soportado en un esquema de cooperación Smart TV-Smartphone. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, the degree of novelty perceived by the users is even more important. This balance can be obtained not only through the improvement of the recommendation algorithms, but also through an adequate multiscreen cooperation scheme. Therefore, this paper proposes an approach for the construction of a recommendations system for Digital Signage environments based on a Smart TV-Smartphone cooperation scheme. [ABSTRACT FROM AUTHOR]
    • Abstract:
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