Agenda-Tapping: Conceptualizing the Relationship Between News Coverage, Fundraising, and the First Amendment.

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  • Author(s): Connolly-Ahern, Colleen (AUTHOR); Ahern, Lee (AUTHOR)
  • Source:
    Journal of Nonprofit & Public Sector Marketing. Jan-Mar2015, Vol. 27 Issue 1, p1-22. 22p. 6 Charts, 5 Graphs.
  • Additional Information
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    • Abstract:
      Agenda setting represents a promising framework for understanding charitable donation and special interest political contribution behavior. This article reports the results of a study investigating the link between the agenda-setting function of the press, nonprofit donations, and special interest political contributions. Using financial information from two nonprofit organizations associated with the issue of gun control/gun rights, this study found media mentions of gun control to be strong and significant predictors of donations to a gun control-oriented nonprofit and nonprofit contributions to political campaigns. [ABSTRACT FROM PUBLISHER]
    • Abstract:
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