TBWA New York Writes Its Next Chapter.

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  • Author(s): O'LEARY, NOREEN
  • Source:
    Adweek. 2/16/2015, Vol. 56 Issue 6, p12-12. 1p. 5 Color Photographs.
  • Additional Information
    • Subject Terms:
      TBWA Worldwide Inc. ; ABSOLUT Co. AB ; VONAGE Holdings Corp.
    • Subject Terms:
      SCHWARTZ, Rob; GRAF, Gerry; CARROL, Tom
    • Abstract:
      The article focuses on the re-establishment of TBWA Worldwide, an international advertising agency. Topics discussed include loss of various clients of TBWA including Absolut, Vonage and Kraft, appointment of Rob Schwartz as the new Chief Executive Officer (CEO) at the New York office of TBWA and views of Former executive creative director, Gerry Graf on the role of global CEO Tom Carroll in the success of TBWA advertisements.