Information overload in Pakistani media: Case study of Sumbal.

MASS media; INFORMATION resources; PUBLIC opinion; SOCIAL psychology; DIGITAL media

Media has always considered as important source of information. Media some time not only inform the public but develop opinion and consensus over certain issues. Media also ignore certain cases of same nature while ignore others as media did in Sumbal case. Information overload does not mean that media give lot of information but give repeated coverage to same issue. For this study content of print and electronic media was analyzed. Print media includes Nawa-i-Waqat and Express daily while electronic media includes Dunya and Geo news. Results showed that Sumbal and Samina's case was of same nature but media give more coverage to Sumbal case. Pakistani media gave week coverage mostly on the top place to Sumbal case while on the other hand they give just one to two days coverage to Samina's case. Pakistani media sometimes play irresponsible role, violate privacy of victims like in Sumbal case visuals were objectionable. Media most of time do this to fill the content but they must keep in media consequences of the content which is being broadcasted or published. [ABSTRACT FROM AUTHOR]

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