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Hatching a new cereal.

Subjects: *PREPARED cereal advertising; *TELEVISION advertisingQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT; FOOTE Cone & Belding Communications Inc.

• Source: Advertising Age. 8/17/1998, Vol. 69 Issue 33, p43-43. 1/6p. 1 Color Photograph.

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'Men's Journal' expo hits mall.

Subjects: *ADVERTISING; *PERIODICALSUNITED StatesUNIVERSAL Studios Home Video (Company) ; QUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT; MALL of America Co. (Bloomington, Minn.)

• Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, p28-28. 1/6p.

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Critics' thumbs-up to food that morphs.

• Authors : Littman, Margaret

Subjects: *PREPARED cereals; *OATMEALQUAKER Oats Co. 168243751 QUAKER Oats Co. QUAKER Oats Co. 168243751 168243751 QUAKER Oats Co. 168243751 OAT

• Source: Crain's Chicago Business. 10/05/98, Vol. 21 Issue 40, p2. 1/4p.

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Full plate.

• Authors : Rewick, C.J.

Subjects: FOOD industry; FADSUNITED States

• Source: Crain's Chicago Business. 10/26/98, Vol. 21 Issue 43, p17. 4p.

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HITS & MISSES.

• Authors : Goff, Lisa

Subjects: FAMILY-owned business enterprises; AMERICAN business enterprises; RESTAURANTSNEW York (N.Y.); NEW York (State); UNITED States

• Source: Crain's New York Business. 6/9/2008, Vol. 24 Issue 23, p24-25. 2p. 3 Color Photographs.

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Brand loyalty begins early.

• Authors : Rosenberg, Janice

Subjects: CHILD consumers; TARGET marketing; BRAND loyaltyUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 3/4p. 2 Color Photographs.

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Hershey creates world of 'dino' candy.

• Authors : Pollack, Judann

Subjects: CANDY; HERSHEY Foods Corp.; LOST World: Jurassic Park, The (Film)

• Source: Advertising Age. 2/10/1997, Vol. 68 Issue 6, p46-46. 1/5p.

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Outliers.

Subjects: UNITED States

• Source: Modern Healthcare. 10/20/97, Vol. 27 Issue 42, p40. 1p. 1 Color Photograph.

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QVC opening $100 million showplace.

• Authors : McConville, Jim

Subjects: *COMMERCIAL buildingsPENNSYLVANIA; WEST Chester (Pa.); UNITED StatesQVC Inc. QVC Inc. QVC Inc. 150924769

• Source: Electronic Media. 08/18/97, Vol. 16 Issue 34, p4. 2p. 1 Color Photograph.

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Play dough.

• Authors : Brazil

Subjects: TEENAGERS; COST of living; PERSONAL financeUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: American Demographics. Dec99, Vol. 21 Issue 12, p56. 6p. 2 Charts, 1 Graph, 1 Map.

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