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Dole, Yoplait Draw on Kids.

• Authors : Stanley, T.L.; Reyes, Sonia

Subjects: *MARKETING; *STRATEGIC alliances (Business)YOPLAIT USA Inc. ; CRAYOLA LLC CRAYOLA LLC CRAYOLA LLC 004298753 ; BRITT Allcroft Productions Inc.

• Source: Brandweek. 02/28/2000, Vol. 41 Issue 9, p14. 1/5p.

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Yoplait on-pack promo ties to Thomas the Tank Engine.

Subjects: BRITT Allcroft Productions Inc.; GENERAL Mills Inc.; YOPLAIT USA Inc.

• Source: Brandweek. 2/12/96, Vol. 37 Issue 7, p14. 1/9p.

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Yoplait, Sans French, Sings Praises In 'Feel-Good' Chat Between Friends.

• Authors : Reyes, Sonia

Subjects: ADVERTISING campaigns; YOGURT; TELEVISION advertisingUNITED States

• Source: Brandweek. 01/01/2001, Vol. 42 Issue 1, p3. 2/5p. 1 Color Photograph.

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