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- Author(s): WADDELL, RAY
- Source:
Billboard. 9/15/2012, Vol. 124 Issue 32, p23-24. 2p.
- Subject Terms:
- Additional Information
- Abstract:
The article discusses challenges arenas and their managers face in booking musical acts and provides methods for overcoming these challenges. Risk-taking behavior among arena managers is promoted along with aiding musical groups in the marketing of their tours. The creation of partnerships between arenas, concert promoters, and the managers of musical acts is also highlighted. INSET: Facility Focus.
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