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SUBJECT: OUR MARKETING PLAN.
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- Author(s): Weiner, Ellis
- Source:
New Yorker. 10/19/2009, Vol. 85 Issue 33, p40-40. 1p. 1 Black and White Photograph.
- Additional Information
- Subject Terms:
- Abstract:
The article offers a humorous look at marketing, product promotion, and employee demographics and attitudes in the publishing industry as they have evolved in the age of the Internet, blogging, and computers in general. It assigns distant, but controlling behavior to youthful, computer-savvy, vertically integrated publishing experts and marketing activities that they assign to authors.
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