Why more RIAs are offering in-house insurance.

The article discusses the increasing trend of independent Registered Investment Advisors (RIAs) offering in-house insurance as part of their wealth management services. RIAs are now seen as power players in the industry, and by integrating insurance into their offerings, they can provide tailored solutions to address clients' specific needs and risk profiles. This disrupts traditional models of insurance distribution and ensures that life insurance strategies align with clients' overall wealth plans. However, RIAs face challenges in identifying efficient insurance providers, developing in-house insurance expertise, and adapting to market changes. The article also highlights the opportunities for insurance carriers to thrive in this evolving landscape by utilizing data-driven processes, developing products for RIA clientele, and building strong relationships with RIAs. [Extracted from the article]

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