Dragging the Bull.

The article reports that it started innocently with a press release from Red Bull GmBH, the energy drink maker, announcing another of its wacky, entertaining and off-center public displays of humor and competition like flugtag, a test of human-powered flying machines. These exhibitions draw big crowds. In London's Hyde Park more than 300,000 took in the jolly good flight time. Red Bull is about power in a can and about people power. So, too, are the Red Bull dragsters. This race will have cars with no engines, no stored energy sources, no batteries, electrical cords, trebuchets or catapults to motivate them.