La publicidad comparativa en el Derecho uruguayo y en el español, con especial referencia al carácter psicológico o emocional.

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  • Additional Information
    • Alternate Title:
      Comparative advertising in Uruguayan and Spanish law, with special reference to its psychological or emotional character.
      Publicidade Comparativa na Lei Uruguaia e na Lei Espanhola, com Especial Referência ao Caráter Psicológico ou Emocional.
    • Subject Terms:
      CONSUMERS; ADVERTISING; CONSUMER protection; CONSUMER law; OBJECTIVITY
    • Subject Terms:
      URUGUAY; SPAIN
    • Abstract:
      El artículo analiza la regulación de la publicidad comparativa en el derecho uruguayo y español, centrándose en el carácter psicológico o emocional de los datos utilizados en la publicidad. Según la Ley Nº 17.250, la publicidad comparativa está permitida siempre que cumpla con ciertos requisitos y no induzca al consumidor a error. Tanto en Uruguay como en España, se busca asegurar la objetividad y veracidad de la comparación en la publicidad. La interpretación del concepto de "carácter psicológico o emocional" puede variar, pero se propone que se refiere a datos que no son veraces o que pueden inducir a error al consumidor promedio. [Extracted from the article]
    • Abstract:
      The article analyzes the regulation of comparative advertising in Uruguayan and Spanish law, focusing on the psychological or emotional nature of the data used in advertising. According to Law No. 17,250, comparative advertising is allowed as long as it meets certain requirements and does not mislead the consumer. Both in Uruguay and Spain, the objective is to ensure the objectivity and truthfulness of the comparison in advertising. The interpretation of the concept of "psychological or emotional nature" may vary, but it is proposed that it refers to data that are not truthful or that may mislead the average consumer. [Extracted from the article]
    • Abstract:
      Copyright of Revista de Derecho (15105172) is the property of Universidad de Montevideo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)