Nobody does it better: Identity, ideology, and the future of James Bond.

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  • Author(s): Johnson, Tyler (AUTHOR); Funnell, Lisa (AUTHOR)
  • Source:
    Social Science Quarterly (Wiley-Blackwell). Mar2022, Vol. 103 Issue 2, p245-258. 14p. 2 Charts, 1 Graph.
  • Additional Information
    • Subject Terms:
      IDEOLOGY; SEXUAL orientation; POPULAR culture; WHITE women; BLACK men; WORLD culture
    • Abstract:
      Objective: We explore the possibility that ideology structures attitudes toward casting choices swapping the race, gender, or sexual orientation of existing characters within popular entertainment franchises. Methods: We conduct an original survey to gauge reactions to potential swaps within the James Bond film franchise. Results: American conservatives are significantly less interested in future Bond films should the main character be played by a black man, a black woman, a white woman, or someone who is gay or a lesbian. This relationship does not hold should the role go to someone under 25 or American. Conclusion: Ideology structures attitudes toward the world of popular culture in addition to and in similar ways to the world of politics. [ABSTRACT FROM AUTHOR]
    • Abstract:
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