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A New Focus On the Middle Of America.
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- Author(s): MAHESHWARI, SAPNA
- Source:
New York Times. 5/7/2018, Vol. 167 Issue 57955, pB1-B4. 2p. 2 Black and White Photographs.
- Additional Information
- Subject Terms:
- Abstract:
The article discusses research on marketing and political identity conducted by of marketers for information technology company Hewlett-Packard (HP) to better understand the family life and core values of people in Middle America. Topics tackled are the advertising campaign of HP that features a family, relationship of people in Middle America with brands, and marketers' awareness of urban-suburban-rural geographic divide.
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