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Masters of Franchising.
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- Author(s): Henricks, Mark
- Source:
Inc.. Jun2015, Vol. 37 Issue 5, p113-114. 2p. 1 Color Photograph.
- Additional Information
- Subject Terms:
- Abstract:
The article offers information on the evolution of the concept of franchising. Topics include the early supporters of the concept such as A&W Root Beer and Kentucky Fried Chicken, a look into the New York-based training and coaching firm Dale Carnegie Training, and the direct mail marketing approach of Our Town America provided for local goods and services sellers. It also mentions the British East India Company which was a pioneer in franchising.
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